Packaging materials contribute to a significant percentage of the world’s pollution. Plastic bags, plastic containers, Styrofoam sheets, plastic bubble wraps, and more make up materials that can take up to hundreds of years to biodegrade and continue to contaminate land, water, and oceans.
Businesses must now shift to adapt to a greener policy that focuses on using sustainable packaging, like using paper bags for grocery, especially as consumers are increasingly becoming more vocal about the carbon footprint of companies.
Additionally, more and more people are becoming environmentally conscious and willing to purchase products from businesses that contribute to social and environmental issues. With the changes in consumer behavior, companies must leverage the opportunity to use environmentally-friendly packaging beneficial for them and the world.
Sustainable packaging refers to utilizing renewable and recycled source materials. These items must be sourced responsibly, designed to be safe and effective, and manufactured using clean production technologies and best practices.
Also, companies can follow sustainable practices by committing themselves to green packaging, which refers to using materials to pack, wrap, and ship products that are biodegradable and reusable. These can also be recycling and manufacturing techniques that minimize pollution.
With many businesses and consumers realizing the benefits of investing in sustainable packing, the competition between companies that leverage eco-friendly wrappings also increased. Addressing this issue would mean a company must know how to showcase sustainable packaging creatively.
An excellent idea would be having luxury paper bags especially designed for customers. This strategy can set a business apart from competitors creating a unique distinction. People can enjoy this and might come back to be loyal customers. They are indeed a great advertising mean.
Aside from that, many more sustainable packaging ideas are sure to delight customers and, of course, contribute to saving the environment.
Click this infographic from Bagitan Packaging to learn more.
