SEO and Digital PR work hand in hand together these days. Many webmasters are using the power of Search Engine Optimization to increase traffic on their sites. Many of these visitors eventually turn into potential customers. In order to get a top ranking on the results page, many webmasters make use of techniques like Pay per click advertising, sponsored listings, content marketing, and more. There is a possibility that your website could one day become an integral part of the search engine’s indexing of the web’s most popular websites.
It can be said that both SEO and digital are important for any online marketing campaign. However, they do not go hand in hand. SEO, the Search Engine Optimization, is usually a technique used to get high rankings on search engine results pages. This usually happens by increasing the amount of relevant links that point to a particular site. These links usually come from other sites with similar products, ideas, or themes as yours. They are called reciprocal links.
On the other hand, digital or link building, as it is commonly referred to, is the actual act of creating inbound links to a particular site. Usually, this is done through article marketing, directory submissions, blogs, or more creative methods. It is the process of linking back from a site that has a higher page rank than yours. These types of link building tend to be more organic or natural. They are more focused than the process of SEO.
The end result of both forms of link building tends to be the same: a higher page rank and traffic to a given site. Of course, both SEO and digital are very important for your online marketing strategy, but they do go hand in hand and should be combined if you want to achieve success on the Internet. To maximize your online marketing campaign and get noticed on the Internet, you need to make sure that both methods are used to their fullest extent.