Known as having captured more than half the Indian knitwear market in textile exports, Tirupur is always looking to expand their client base. While the Internet has helped the region grow significantly over the past decade, there is a much larger client base which can benefit from the remarkable textiles produced here, but the obvious disadvantage is reaching all those tens of thousands of smaller companies that aren’t as familiar with resources like Alibaba and other B2B hubs online. In an effort to expand your market to those companies a bit less tech savvy, here are some tips to help you broaden your horizons.
Attend the Much-Anticipated ITB (Mumbai) Conference in 2020
Although this is promoted as a corporate travel industry exhibition, this is where you are likely to meet other exporters who are seeking large-scale travel ideas for a global workforce. It helps to attend industry conferences and exhibitions because it is where the majority of networking takes place. Get in touch with outbound travel agents in India to see what kind of travel packages they can arrange for you so that you can bring samples and mock-ups of your work to various locations around the globe.
At the same time, you could also talk to them about what kinds of travel arrangements you could make for those distributors or clothing manufacturers who want to see the Tirupur exporting hub the city is famous for. Remember, there are thousands and thousands of small manufacturers that can make up a large portion of growth for the area if you entice them with travel packages and a first-hand look at your amazing textiles.
Everyone Has Gone Social at the Very Least
While not all manufacturers and clothing designers are Internet savvy, there are few people who aren’t on one or more social networks, at least on a personal basis. Facebook, Twitter, and LinkedIn are three social networks to which almost everyone in the world belongs. When seeking to expand your Tirupur textile client base, get social!
Yes, the premise is that not everyone is familiar with all the wholesalers and distributors which can be found online, but those very same people are likely to follow hashtags on social media for keywords such as cotton, tie-dye, silk, madras and so forth. You can increase your audience by setting up a company as well as a personal social media account, and by following others, you can get links back to your page as well as your company website.
Finally, when reaching specific areas of the world, it doesn’t hurt to contract a local marketing company. When reaching out to a specific audience in a specific ‘corner’ of the world, why not work with local marketing teams in their area? Who knows that audience better than people who live and work among them on a daily basis? Yes, the Internet can be your biggest and most efficient tool, but in the 21st Century, there are still those holdouts who simply aren’t online. Those are the people you need to reach and these tips should help you attract interest. It’s a start you can’t avoid.